Our mission is to empower the growing portion of people that want to live a healthy lifestyle and be more conscious about healthy nutrition and cosmetics without toxic chemicals. We aim to educate the consumers towards more informed decisions about the products they bring into their homes.

Our vision is to create a society free of toxic chemicals and inform and educate consumers about the ingredients of the products they buy. We aim to protect human health and the environment and raise awareness towards a world free of dangerous chemicals.